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Ontario NUANS Name Search: Your Essential Guide

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Understanding the Ontario NUANS Report and Business Name Search: A Complete Guide

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What Is a NUANS Report in Ontario? A Simple Guide for New Business Owners

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Distinctive term

A distinctive term sets your name apart from that of other businesses offering the same goods or services. A distinctive term is the most crucial part of your name.

A descriptive term explains the nature of your company’s business.

Example 1

Proposed corporate name:

STACEY’S FLOWERS BOUTIQUE

The distinctive term is:

STACEY’S

The descriptive term is:

FLOWER BOUTIQUE

Example 2

Proposed corporate name:

FAST STOP CONVENIENCE STORE

The distinctive term is:

FAST STOP

The descriptive term is:

CONVENIENCE STORE

Note

Avoid entering the full proposed name in the ‘Distinctive Term’ field to prevent errors when ordering your NUANS Report.