Starting a new business in Ontario is exciting—but it also comes with important legal and administrative steps. One of those key steps is obtaining a NUANS report. If you’re not sure what that is, don’t worry! This guide breaks it down in plain English to help you get started on the right foot.

What Is a NUANS Report?

NUANS stands for Newly Upgraded Automated Name Search. It’s a computerized search system that compares your proposed business name to a database of existing business names and trademarks in Canada.

Think of it as a name “background check” that helps ensure the name you want isn’t already taken or too similar to another registered name. This is important because your business name must be unique and legally available before you can register it.

Why Do You Need a NUANS Report?

In Ontario, you need a NUANS report if you are:

  • Incorporating a business (either federally or provincially)
  • Changing the name of an existing corporation
  • Registering a business name for a partnership or sole proprietorship (optional, but recommended)

The report helps avoid legal issues, brand confusion, or potential rejection by the government due to a name conflict.

What Does the NUANS Report Include?

The NUANS report provides a list of:

  • Existing business names (corporations, partnerships, sole proprietorships)
  • Trademarks registered with the Canadian Intellectual Property Office
  • Similar-sounding names that might cause confusion

This list helps determine whether your chosen name is unique enough to be registered.

How to Get a NUANS Report in Ontario

Here’s a step-by-step guide:

  1. Choose a Business Name: Think of several name options in case your first choice is taken.
  2. Go to a NUANS Service Provider: You can’t generate a NUANS report on your own. You’ll need to use an authorized service provider online or in person.
  3. Request the Report: Provide your chosen name and pay a small fee (usually around $13–$50 depending on the provider).
  4. Review the Report: Check the list for potential conflicts.
  5. Use the Report for Registration: Once you have a clean name, you can proceed with registering your business. The NUANS report is valid for 90 days from the date it’s issued.

Tips for Choosing a Good Business Name

  1. Make it unique and easy to remember.
  2. Avoid names that sound like existing businesses.
  3. Check domain name availability if you plan to have a website.
  4. Ensure it reflects your brand and services.

Do Sole Proprietors Need a NUANS Report?

Not necessarily. Sole proprietors registering under their own legal name (e.g., “John Smith”) do not need a NUANS report. However, if you’re using a business name (e.g., “Smith Landscaping Services”), it’s wise to check name availability to avoid conflicts.

Final Thoughts

NUANS report might seem like a small detail, but it’s a crucial part of setting your business up for success in Ontario. It protects your brand, helps you stay compliant, and gives your business a solid foundation to grow. By taking the time to get a NUANS report, you’re investing in your future as a business owner.

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Official NUANS Member

We are a certified and recognized official NUANS member, authorized to provide Valid NUANS reports across Canada.

Our membership ensures you receive the same trusted reports as offered directly by NUANS Canada — fast, secure, and legally accepted.

Distinctive term

A distinctive term sets your name apart from that of other businesses offering the same goods or services. A distinctive term is the most crucial part of your name.

A descriptive term explains the nature of your company’s business.

Example 1

Proposed corporate name:

STACEY’S FLOWERS BOUTIQUE

The distinctive term is:

STACEY’S

The descriptive term is:

FLOWER BOUTIQUE

Example 2

Proposed corporate name:

FAST STOP CONVENIENCE STORE

The distinctive term is:

FAST STOP

The descriptive term is:

CONVENIENCE STORE

Note

Avoid entering the full proposed name in the ‘Distinctive Term’ field to prevent errors when ordering your NUANS Report.